You see if you are indeed the “best” as defined by things like wealth, popularity, stock price, or market share there’s a good chance you could become complacent.
If, on the other hand, your goal is to always be better you will never grow complacent since you are no longer competing against others. Instead, you are competing against perfection which can’t be beaten.
So, it could be said that the enemy of better… is best. Do you agree?