Many advertising images are designed to make people subconsciously want to consume a product. How effective do you think this vending machine is towards that end? There is an implied lesson here about visual controls and lean thinking in this photo. Can you spot it?
The juxtaposition of the “fountain boy” statue atop the coke bottle is hilariously inappropriate. National colors aside, but the choice of yellow as the color of cola splash is also not appetizing.
Perhaps the conversation went something like this:
Designer: “We will have this collage of images that say ‘Belgium!’ and then under it, a Coke bottle.”
Executive: “I like it! Send it to production.”
Separately, iconic designs. Combined, a bit of a mixed message. Visual signal: ambiguous.
Someone in Coca Cola Europe either has a sense of humor or wasn’t too vigilant in performing the final check on the integrated design…