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GA 466 | Problem Statements, Ideation, and Coaching with Jamie Flinchbaugh

Avatar photo By Jessica Bush Updated on March 9th, 2023

This week’s guest is Jamie Flinchbaugh. Jamie updated us on what he’s learned since publishing his latest book, how he recommends writing a good problem statement, and more. An MP3 audio version of this episode is available for download here.

In this episode you’ll learn: 

  • The quote Jamie likes (4:54)
  • His background (7:45)
  • Which of his books he would recommend and to who (10:40)
  • What he’s learned since writing People Solve Problems (12:09)
  • Writing a good problem statement (14:51)
  • The most common failure mode (18:40)
  • Ideation versus brainstorming (21:33)
  • Coaches creating and shaping experiences (25:58)
  • Whether or not Jamie would do things differently (28:53)

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What’s the difference between brainstorming and ideation?

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Jessica Bush

Jessica is responsible for the editorial aspects of Gemba Academy’s content, focusing on course materials, podcast production, social media, and other copywriting efforts. An avid advocate of entrepreneurship, Jessica has worked with two technology startups as co-founder and head marketing strategist. Jessica received her BS in Business Administration from Cal Poly San Luis Obispo, with a minor in Music.

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